For Immediate
Release
National Campaign for Hearing Health and Advanced Brain Technologies
Unite to Educate Parents About Baby Hearing Health through Music for
Babies™ CD's
Washington, DC, May 22, 2002 - To raise awareness of the importance
of newborn hearing screening and the benefits of hearing health on early
development, the National Campaign for Hearing Health (NCHH) is partnering
with Advanced Brain Technologies, LLC (ABT), through ABT's newly released
Music for Babies™ series. ABT will include information about newborn
hearing screening and NCHH public education and advocacy initiatives,
to educate parents about the importance of hearing health and how to raise
a hearing healthy child, in the Music for Babies™ CD booklets, on the ABT
website, and on the Music for Babies™ product flyers. A baby hearing checklist
will be sent free to parents who request one via a response card placed
inside each Music for Babies™ CD.
"Just as food nourishes a baby's growing body, the elements of
music - melody, tone and harmony - nourish a baby's rapidly developing
brain," explained Alex Doman, President of ABT, "Even before children
are born, research shows that music has a beneficial effect on the network
of neurons that will be the foundation of their later learning, language
development and music ability. However, to learn easily and communicate
effectively, your child needs to hear well. That is why we are so pleased
to partner with NCHH, to educate parents about the importance of hearing
health on their child's development."
"The Music for Babies™ series is a break-through for early child
development, and is built note by note on the latest discoveries related
to brain development in very young children. Created in collaboration
with experts across a broad range of scientific and artistic disciplines,
each volume helps children achieve their fullest potential.
"There is no doubt that early auditory stimulation is integral
to a child's cognitive and language development," said Kiersten Tomchik,
Director of Corporate Relations at NCHH. The Music for Babies™ series
is a delightful opportunity to enhance learning development through sound,
and is an important extension of our 'Hearing Healthy Kids' program -
a comprehensive public awareness and education campaign about what it means
to raise a hearing healthy child."
About Advanced Brain Technologies, LLC
Founded in 1998, ABT combines extensive clinical experience with
the latest neuroscience and music research to create products, programs,
and services that enhance health, learning and productivity. Based on
over thirty years of clinical research with thousands of individuals at
the National Academy for Child Development and with experts in various
fields, ABT's growing family of brain-based programs is created to help people
reach their fullest potential. For more information about ABT and the Music
for Babies™ series, visit ABT on the web at www.advancedbrain.com .
About the National Campaign for Hearing Health
The National Campaign for Hearing Health, sponsored by the Deafness
Research Foundation, is committed to putting hearing health on the national
agenda. The Campaign is working to raise awareness of hearing issues,
improve options for those living with hearing loss, and to protect those
at risk. By advocating for detection, prevention, intervention and research,
the Campaign promotes hearing health for all. For more information visit
NCHH at www.hearinghealth.net
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Press Release
